Converting an already-completed film into 3D, despite the fact the trailers have been out for months and the hype machine was starting to kick into gear for an imminent release, this just seems like a massive waste of the effort and money which has already been poured upon the project.
Granted, it's understandable Paramount may want to move the film out of the way of The Amazing Spider-Man, but nine months for an expensive 3D conversion job nobody but greedy execs want? Ridiculous.
So instead of arriving this summer, the film will (might?) be out in March 2013. Way to go, Paramount. You just lost a lot of dough. Sure, the film wasn't going to be a gargantuan hit, but it looked great and was generating a lot of interest which will be long gone by the time is splutters onto screens with its ill-fitting 3D makeover. So now 3D is actually messing with schedules to this extent? Really? This trend can't pass quickly enough.