Lost in The Multiplex

The Artist Critics Silence Cinema

17 Jan

Artist copy

According to the Telegraph, BAFTA-nominated crowd-pleaser The Artist isn't pleasing all the crowds in Liverpool. Despite initial denials from the Odeon and UCI Cinema group, a spokesperson has had to admit that they've had to issue refunds to some punters at the Odeon Liverpool One cinema who were disappointed to learn that the film, a loving pastiche of 1920s Hollywood melodramas, has no dialogue and is projected in the old-fashioned square aspect ratio of 1.33.1.

Whilst it's easy to get snooty about the complainants not appreciating the film, the marketing has been a touch on the misleading side. This trailer, for instance, while conspicuously lacking in dialogue, doesn't actually make any reference to the film being in the silent mode, and the TV-spots have been similarly cagey.

This isn't the only BAFTA-nominated film to provoke ire by defying audience expectations. In October last year The Guardian reported that a woman in Oakland, Michigan, was taking the distributors of neo-noir thriller Drive to court because the film "bore very little similarity to a chase, or race action film... having very little driving in the motion picture".

Anyone finding themselves in a similar situation should note that, in the above cinema at least, they are "happy to offer guests a refund on their film choice is they raise concern with a member of staff within 10 minutes of the film starting". Good advice, but anyone taking it up might well miss out on some excellent films that take a while to get going.

James Robinson

James Robinson

James Robinson is a writer from Yorkshire whose trenchant music and book reviews for the Press Association have appeared in newspapers as far afield as Aberdeen and Dudley. He can also be found at the folk music website forfolkssake.com. James loves films the way most people love ice cream: he rates among his all-time favourites The Third Man, Vertigo (the best date movie in the world) and Eyes Without a Face (the worst date movie in the world). He tweets at @jamesisrobinson.

2 comments

  • Poochface
    Poochface Comment Link 18 January 2012

    Sadly The Artist isn't the only film that Odeon Liverpool ONE are getting grief from ignorant cinema goers.

  • @jamesisrobinson
    @jamesisrobinson Comment Link 18 January 2012

    Really? Is this a common problem?

    One of my major bugbears is the lack of distribution any films even remotely non-mainstream get outside of London. If even a minority of militant cinema-goers start complaining about the rare ones that slip through it could be used as further justification for the suits to not bother.

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