With its high concept premise of aliens and giant robots beating the shit out of each other, it’s likely that Pacific Rim presented Warner Bros with the irresistibly lucrative lure of the extra surcharge on 3D tickets.
Although, audiences continue to react lukewarmly to the power of “immersive stereoscopy”, with one of this summer’s biggest blockbusters – The Dark Knight Rises – not having a third dimension in sight. There were equally a shedload of complaints across the film-going world about the lack of 2D screenings for Ridley Scott’s sci-fi prequel Prometheus. It seems as if the fad for 3D is waning and, with many filmmakers actively taking against the format, I can’t help but feel that the days of the silly glasses are numbered.
But as long as people keep paying their money, this pointless technology will continue to be applied by studios blinded by the pound signs flashing in their eyes.
I, for one, will definitely be seeking out a 2D showing when Pacific Rim is released in cinemas in July 2013.