For two whole minutes we are transported to a fantastical, beautifully realised world with some truly evocative images backed by an ethereal soundtrack building to a powerful crescendo. This is bold and magical and, most importantly, it looks like it is taking its conceit seriously.
Then a slug says "Dude."
God damn you, Hollywood. You almost had it.
Most mainstream Western animation seems absolutely incapable of sincerity, in fact I think they must be violently allergic to it, given how quickly they resort to gimmicky (and often downright poor) voice casting and lazy comic relief.
"Something we would not expect to speak in contemporary slang does just that; expectations are confounded and humour is produced! Ha haa!" - Random Exec Idiot
"Also, if we can cast some chart musicians with no discernible acting abilities, we can use their music on the soundtrack!" - Other Random Exec Idiot
They proceed to high five.
Epic will be released 24th May 2013. We have almost a year to accept all of this greatness-tainting mediocrity.