Just a week ago there was noticeable complaint about The Dark Knight Rises marketing campaign being practically non-existent, while films like Prometheus and even Snow White and The Huntsman bombarded us with material.
The argument, of course, is that these movies are untested and have no cultural weight behind them; the average audience has no idea that Prometheus is tied to the Alien movies and Snow White with a sword is a concept that requires some extensive pre-sale to accept.
The Dark Knight Rises, however, needs diddly and squat. It's the sequel to one of the biggest movies of all time, not just that but a genuine zeitgeist movie. This was a force in pop culture and that sort of thing will continue to carry weight, you can expect sequels to The Avengers to take a far less proactive approach to marketing, because it doesn't need the extra push.
That said, marketing is a part of the game and it needed to roll out eventually, just to win over the undecideds and remind the less in-sync audience members that a new Batman film is coming. This week has seen multiple posters (1 and 2) and TV spots appear and we can now add even more posters to the mix.
These banners go a long way to communicating the epic scope of Nolan's concluding chapter in the Dark Knight saga, a lot of desolation, decay and urban combat. As always: Click to enlarge.
I like them, they're not immaculately composed but the message is clear and I like that this is a movie that aspires to be something bigger and more ambitious than anything we have previously seen with the Batman property.
Source: Coming Soon
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